“Maria & The Dinosaur,” the commercial for the American Museum of Natural History in New York, connects to the institution’s mission to discover, interpret and disseminate knowledge about human cultures, the natural world and the universe. Using whimsy and humor the piece speaks to the wonder of exploration and education. See one girl’s meteoric rise, as sparked by AMNH, in “Maria & The Dinosaur”.
The project was developed by award-winning agency WiT Media, which selected Wander as creative partner for the piece based on Wander’s TED-awarded work for “Follow The Frog.” According to WiT Media Founder and President Clint White, the goal was to present the benefit of experiencing the American Museum of Natural History with a contemporary voice and a narrative that entertained. For Wander, which worked closely with WiT and AMNH to develop the tonality and story, the project provided the unique and enviable position of shooting in the beautiful, historic NYC museum.
Client: American Museum of Natural History
Title: “Maria & The Dinosaur”
Agency: WiT Media
Agency President: Clint White
Agency VP: Simona Tanasescu
Creative Collective: Wander
Executive Producer: Aaron Weber
Creative Director: Aaron Weber
Copywriter: KRANKY and Aaron Weber
Music and Sound Design: Josh Peck
Editor: Richard Cooperman
Color: Adrian Seery
Color Assit: Daniel Silverman
Smoke: Evan Schoonmaker & Seth Weinman
Senior Producer: John Skeffington
About WiT Media
WiT Media is a group of experienced, entrepreneurial, and creative professionals that have a passion for arts, culture, and education advertising/marketing. WiT’s focus is on the things in life that enrich us: museums, libraries, gardens, performing arts organizations, visual artists, educational institutions, non-profits, hospitality, health care and related fields.
Wander is a full-service concept, production and design studio capable of handling all aspects of branding and marketing. Wander’s nimble operation and network of talents in multiple disciplines allow Wander to easily access content around the globe and produce concepts that are unique and memorable. www.wanderfilms.com