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Rendering of The Molecule's new main room.

Rendering of The Molecule's new main room.

VFX House The Molecule Moves to Expanded Digs

06 / 30

This article originally appeared on the New York Loves Film Tumblr site. You can access the original article by clicking here.

This summer will be an exciting one for the Molecule, as the innovative visual effects company joins the ranks of New York post production firms that have undertaken major expansions to keep pace with the unprecedented amount of post work in the Empire State. In the coming weeks, the company will complete construction on its new home at 104 West 29th St. and make the move from its current SoHo location.

The relocation will allow the Molecule to substantially increase its capacity. At 11,000 square feet, the new office more than doubles the size of the Molecule’s current headquarters, allowing the company to ultimately expand its 65-member team to around 120.

The new space was designed with a handful of key principles in mind. Chief among these was collaboration: the space’s open plan will facilitate communication and interaction among the Molecule’s various teams, resulting in the creative collisions this work requires.

The space will also foster flexibility and adaptability, as certain areas can be rearranged and reassigned — an especially important feature given the constantly shifting landscape of post-production technology. Finally, the office is intended to maximize creativity, offering larger workstations and new technologies.

The Molecule’s new home will also improve efficiency. Working with local vendor GPL Technologies, the company will implement a new digital workflow, allowing for a tenfold increase in capacity, with faster access to files and render times. This will be crucial as the Molecule continues to strengthen its foothold in the burgeoning fields of virtual reality and 6K video. The space also features a screening room with a 100-inch monitor.

“We’ve designed our new space to be more efficient than ever before, allowing us to devote more time and resources to each project,” said Molecule CEO Chris Healer.

“We’re confident that as long as the tax incentives continue to be supported in NY, our industry will continue to grow. It’s an exciting time to be in post production in New York State,” said Molecule CFO Andrew Bly.

Founded in 2005 with the goal of leveraging new technologies to bring the impossible to life onscreen, the Molecule has grown to become one of New York’s biggest post success stories. Recent high-profile projects include HBO’s Ballers, Netflix’s Master of None, TriStar’s Money Monster, and Universal’s The Purge: Election Year.

As Bly suggests, the company’s success is supported in part by the New York State post-production tax credit. Since its expansion to a 30 percent credit in July 2012, 294 projects have applied for the credit, with a projected New York spend of $338 million and over 3,500 hires.

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About the author

New York City-based journalist and NYCPPNEWS founder Dan Ochiva writes and consults on film, video, and digital media technology.