Can New Media Help (Some) Old Media?

by Dan Ochiva

ebook  Can New Media Help (Some) Old Media?

That’s what a new study from L.E.K. Consulting concluded in a report released this week. The consulting firm’s second annual “Hidden Opportunities in New Media Survey” was released on Wednesday.

There’s a bright future for network television and cable networks, consumers increased their use of “all-you-can-eat” subscription-based media (in lieu of transaction-based media), and DVRs are less of a threat than previously thought.

But newspapers are toast.

For more, check out the article here.

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